Client: Herschend Family Entertainment
Description:
Opening in 2016, Lightning Rod is both the world’s fastest wood coaster and the world’s first launching wood coaster. The thrilling $22 million ride also marks the single largest attraction investment in The Dollywood Company’s history. Themed after a tricked out 1950’s era Hot rod, Lightning Rod launches riders from zero to 45 mph more than 20 stories up its lift hill to one of the ride’s first airtime moments.
Professional Services: Attraction Experience Planning (Exteriors and Interiors), Production Design
MYExperienceDesign 