Visualization is a key component to creating effective and engaging designs. Being able to visually communicate with project owners, stakeholders, and peers is a key factor in the success of large-scale, complex projects, such as theme park attractions, exhibits, and location-based brand centers.

The 3D toolbox available to designers, architects, and illustrators has created new levels of design communications, and opened new avenues for exploring new project possibilities. It is also the vanguard of sorting out integration issues in the virtual world before they become issues on an active construction site.

In addition to becoming an essential work tool, 3D visualization can be used to  explore fictional worlds of wonder and fantasy.  AR (Augmented Reality) and VR (Virtual Reality) have impacted the development of 3D visualization and expanded the boundaries of what can be creatively accomplished in immersive entertainment.  3D design is no longer just a development tool, but also an essential end-user product.