Client: Hershend Family Entertainment

Description: The WILDFIRE roller coaster attraction at Silver Dollar City is comprised of a B&M “floorless” style coaster, and a queue line experience especially themed to appear to be the active workshop of a wacky (Jules Verne-inspired) 1890’s inventor, Dr. Horatio Harris. Harris’s passion is developing a new form of rapid transportation. Guests walking through the queue experience the inventor’s private office, complete with custom furniture, and a variety of in-progress inventions and experiments.

The central focus of the queue area is the WILDFIRE fuel still (which produces an early version of rocket fuel), which dominates the main entry area, rising to a height of approximately 15 feet.  The clear center tube employs a variety of bubbling effects, and is able to create bubbles that range in size from ¼” to about the size of a volleyball.  The “still” routinely seems ready to explode, and concludes each buildup with short spritz of water on nearby guests.

Professional Services: Original Concept, Schematic Design, Design Development, Facility Layout, Interior Design, Graphics and Signage Design, In-Field Art Direction.

Wildfire - Entry Sign
Attraction entry signage.
Wildfire - Exterior Props
The covered queue buildings and Load/Unload platform are part of the immersive themed experience.
Wildfire - Interior Queue
As they move through the queue, guests explore the office and workshop of Horatio Harris, an eccentric inventor.
Wildfire - Queue Props
The central focus of the queue is the “Wildfire” fuel still, where Horatio Harris is brewing up an early version of rocket fuel to power his fantastic new vehicle.